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Vine: Proving the Importance of Video

Posted on 18th March, by Sara Thompson in blog. No Comments

Vine VideoVine is a new mobile video service developed by Twitter, Vine lets users capture and share short looping videos (6 seconds or less) inspiring creativity challenging users to create something short with impact. Vine has been designed to see and share life in motion, giving users the opportunity to share moments and content in unique ways.

The development of Vine illustrates the growing importance of Video both socially and as a marketing tool; a six second Video clip is highly portable and shareable and an excellent way to engage your audience and get people talking about your brand.

Video provides great opportunities for marketers and companies to show users short, easily-digestible content; that can be fun, experimental and innovative. To make Vine and other video platforms work it is important not to bore users with irrelevant, dull content. For further information on how to utilize video in your organizations marketing visit BusinessWeb TV for inspiration on how to interest and engage your target audience through video.

Ideas for Video:

  • A quick how-to about a product or service
  • Funny visuals
  • Brand Awareness
  • Company Announcements
  • Teaser clips: of a new product or upcoming event
  • Assembly/ un-packaging of a product
  • Testimonials/ Reviews
  • Product Tutorials/ demonstrations
  • Training Material
  • Sales Presentations
  • Recruitment
  • E-Learning
  • Graphics and animations
  • Video based promotion

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