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Category: blog


5 New Content Ideas For Your B2B Business

Posted on 13th June, by Sara Thompson in blog. No Comments

Do you want to stay ahead of your competitors online? If your answer is yes, you need to be producing regular content for your website, blog and social media channels. Here are 5 easy steps that you can take to get started with this mammoth task:

 

1. Repurpose Past Work

The king of B2B content marketing strategies. Your business does produce content. Just not always for the purposes of online marketing. You need to think laterally here, come up with great ideas to repurpose existing media into new content for the web. Maybe you had some great graphics designed for a newspaper ad? Maybe you just gave a killer powerpoint presentation to a client? Or maybe you just submitted an article to an industry journal? Whatever you did, get it up online as quickly as possible. Use slideshare, social media or your …


Media Research = Quality Candidate Attraction

Posted on 12th June, by Sara Thompson in blog. No Comments

Jobs.ac.uk one of the leading international job boards recently undertook a survey into recruitment trends and the key findings are very much centred around advertising and marketing.

The survey identified candidate attraction and the lack of skilled/ quality candidates as the biggest challenge facing recruiters. This is nothing new and will always be a problem; as the best candidates are rarely actively looking for new opportunities, so how to find them?

Currently there is a lot of hype around LinkedIn, and don’t get me wrong used correctly, it is fantastic, but never forget good old fashioned media research. Thorough media research allows you to target candidates effectively, by identifying key trade publications and websites that your target audience is likely to read, without necessarily searching for a job.

The 2013 survey also identified Job Boards as the most effective recruitment tool, recognising sector …


Maximise Candidate Attraction with the perfect job advert

Posted on 4th June, by Sara Thompson in blog. No Comments

When trying to fill a new position, HR and recruitment professionals are likely to fall into one of two categories, either:

1) Attract too many unsuitable candidates

or

2) Struggle with a poor response rate and very few applications

To avoid this predicament it is essential to get your job advertisement right in the first place; saving lots of time and money.

Media Research:

You could design the most eye-catching, informative job advert ever, but if it isn’t displayed in the right medium for your target audience, they will never see it.

What media you use depends on the type of candidate you want to attract. For specialist technical roles, trade publications often work well, whereas a local paper tends to be more effective for low-skilled local roles, LinkedIn is effective to attract senior candidates that are not necessarily job seeking and the internet and social media …


Calling all Polish Builders

Posted on 28th May, by Mike in blog. No Comments

At a recent meeting a business associate of mine asked me why I thought he wasn’t getting many repeat visitors to his website and those that visited were not staying very long. After a few questions it became clear that he’d only spent a few hundred pounds on the website and it had been done by someone in Eastern Europe. The site looked okay and functioned faultlessly, the problem lay with the content.

The analogy I often use is that a website is like a garage you have built for your car, a fairly simple structure, walls, door, roof, perhaps a window, unfortunately no-one is really interested in your garage it is what you keep inside that they really want to see. Finding a reliable builder to knock together a garage for you is quite easy, you can even buy them …


Video’s Four Levels of Engagement

Posted on 8th May, by Mike in blog. No Comments

It is generally recognised these days that websites need to feature video, to help SEO, visitor engagement and increasingly for ease of use on tablets and smart phones.

Based on my experience what is less well understood is the different roles video can play and the how this affects the levels of engagement.

I would say there are four distinct levels:

Level 1
This is who we are

In its simplest form this is the corporate video, generally a mixture of people, products, services all mixed up with a few logos and building tours. A great start, but just that, a start. Useful if people do not know much about your organisation, could sit on your home page, will only be watched the once.

Level 2
This is what we do

Now we are getting a bit more interesting, you might have one video per product/service category or …


Business Web TV – Buy Yorkshire Exhibition

Posted on 3rd May, by Sara Thompson in blog. No Comments

So last week the team and I at Business Web TV (the video production division of Stuart Hirst) attended our first exhibition at the Royal Armouries in Leeds; the Buy Yorkshire Conference and Exhibition presented by the Yorkshire Mafia.

Thank you to everyone that came and said hello, we were delighted at the positive response business video received and are excited to get working on some new creative video projects!

It was encouraging to hear that companies are really starting to think seriously about using video as part of their wider marketing strategy, eager to take advantage of the real business benefits of video such as increased SEO, enhanced customer engagement, brand awareness and most importantly more sales!

As many people will have noted there were many different fish bowls around the exhibition eager for business cards with the promise of a prize, …


Charities need Online Videos

Posted on 8th April, by Sara Thompson in blog. No Comments

Marketing Week recently ran an article stating that charities were missing out on 665 million in donations each year; due to their lack of engagement with potential supporters.

Charities are failing to effectively evidence and explain how their donations are being used and the impact a small donation could have.

Digital platforms such as online video and social media are great methods to promote a charities cause. Online video and social media are highly shareable are relatively low-cost; however according to industry observers charities are failing to capitalise on these channels and engage with potential supporters. The Charities Aid Foundation found that donations fell 20 per cent last year, due to pressures on disposable income, highlighting the need for charities to do more to encourage donations.

Benefits of Online Video:

Last month YouTube found that 1 billion unique users were visiting the website every …


Are Recruiters now Marketers?

Posted on 25th March, by Sara Thompson in blog. No Comments

Marketing seems to be becoming a more and more dominant aspect of recruitment, as organisations become more demanding and cautious when looking for the ‘perfect’ candidate. Generally recruitment agencies recruit for extremely specific positions, wanting particular technical skills/knowledge from a very specific industry, hence why the client is unable to recruit in-house; the reason for this? These candidates are in such high demand, they are not actively seeking work, so recruiters need to attract and find them. Recruitment consultants need to act like marketers- successfully seeking searching and attracting new talent; but how?

Marketing Skills that Recruiters Need:

Social Media, particularly LinkedIn is invaluable to recruiters, social media allows recruiters to access potential candidate information in regards to current or future roles. It is essential that recruiters understand how to effectively use and utilize digital, social technologies to communicate and attract desired …


Vine: Proving the Importance of Video

Posted on 18th March, by Sara Thompson in blog. No Comments

Vine is a new mobile video service developed by Twitter, Vine lets users capture and share short looping videos (6 seconds or less) inspiring creativity challenging users to create something short with impact. Vine has been designed to see and share life in motion, giving users the opportunity to share moments and content in unique ways.

The development of Vine illustrates the growing importance of Video both socially and as a marketing tool; a six second Video clip is highly portable and shareable and an excellent way to engage your audience and get people talking about your brand.

Video provides great opportunities for marketers and companies to show users short, easily-digestible content; that can be fun, experimental and innovative. To make Vine and other video platforms work it is important not to bore users with irrelevant, dull content. For further information on …


Social Media, Video and Recruitment

Posted on 11th March, by Sara Thompson in blog, Uncategorized. No Comments

You can’t go a day without seeing a news article on the growing importance of social media, but how relevant is social media to recruitment?

Social media is becoming an increasingly dominant feature in company’s recruitment strategies. A survey conducted by XpertHR found that employers tend to use social media at the early, candidate attraction stage of recruitment, promoting themselves as an employer and developing their brand amongst job seekers, ultimately driving applicants to the organisations corporate careers website.

Social media has the potential to reach vast audiences at minimal costs; LinkedIn, Twitter and Facebook are identified as the three most popular social media sites for recruitment advertising, but in this over crowded, over informed market place, how do you stand out from the crowd?

Posting relevant, regular content is vital to engage interest, attract and ultimately retain followers, so why not …