Do you need an advertising agency, at all?

I sat down to write an article on ten things to look for when choosing and advertising agency but quite quickly realised there is a more fundamental question to be asked first…

The Future Of Advertising

We have established that the advertising industry has changed over the last 80 years since Stuart Hirst began, moving from the print advertising in the 20s, to the mass-marketing ‘assembly line’ madmen…