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Tag: ad agency


Social Recruiting: Twitter Recruitment Tips

Posted on 10th January, by Sara Thompson in blog. No Comments

Social Recruiting

Tips to recruit with Twitter

As a Recruitment Advertising Agency we’re keen to stay ahead of the latest recruitment advertising trends and the adoption of social recruitment is only set to increase.

Twitter has over 500 million registered users, or in other words 500 million potential candidates. That’s a huge pool of people right at your fingertips and for free. So with that in mind surely there should be at least a couple of potential new recruits.

Twitter Recruitment: 5 Top Tips

1) Hashtags are a great way to source potential candidates; search hashtags related to your industry to find candidates and use hash tags such as #jobs #industrykeyword #location to enable candidates to find you.

2) Get savvy: Share posts in one simple click across all your social media accounts with tools like HootSuite and Tweet Deck.

3) Search …



The XenonUltima Challenge 2013

Posted on 5th December, by Sara Thompson in blog. No Comments

Back in 2011 our client Ring Automotive asked us to design, create and promote a game for them to use on their Facebook page to celebrate the success of their xenonultima bulbs providing 120% more light on the road. And after a great response we have launched the competition again for 2013!

The game is a night time race where the more bonuses you collect, the better the bulb lighting becomes, improving visibility and ultimately the driving experience, enabling players to avoid obstacles and improve their lap time to make the leader board.

Those who reign supreme at the top of the leaderboard by 22nd December 2013 will win the following prizes:

1st: iPad mini

2nd: Xbox 360

3rd: iPod nano

4-10: Set of Xenon bulbs

The game is designed to be fun and enjoyable for everybody, so whether you fancy yourself as the next Lewis Hamilton …



A different type of Jobsite

Posted on 31st October, by Sara Thompson in blog. No Comments

Ever thought of advertising a job vacancy on Overlooked Talent? Have you even heard of the Overlooked Talent jobsite?

Overlooked Talent is a jobsite that assists offenders and ex-offenders in the recruitment process, helping them find and apply for employment.

The Overlooked Talent jobsite plays an active role in encouraging the recruitment of ex-offenders and matching them with employment opportunities. Overlooked Talent challenges the preconceptions many recruiters hold about these groups by breaking down the employment barriers that offenders currently face, by providing a platform for employers to have contact with ex-offenders.

A growing body of evidence suggests that employer discrimination is a key barrier contributing to the marginalisation of offenders in the labour market. There are 7.3 million people in England and Wales on the Home Office Offenders Index; a huge potential talent pool that is currently being overlooked by employers.

Overlooked Talent …



Why are more businesses changing the way they recruit?

Posted on 18th October, by Sara Thompson in blog. No Comments

So you’ve got a position to fill, maybe even several positions, and you have a dilemma how are you going to recruit and fill the posts if you can’t internally? What is the best way to recruit, saving both time and money? The traditional options tend to be the two extremes: The costly option of recruitment agencies or the time consuming alternative of recruiting solely in-house.

A recruitment agency will use their database and advertise and pre-screen candidates for you, providing you with their recommended shortlist, with the hope that one of the short-listed candidates will be right for your position; if using a reputable agency this is often an effective method but also very costly. Or there’s the DIY alternative, do all the recruitment yourself in house: Decide on a job spec, create an advert, choose the right media (local/national …



A FREE recruitment advertising service.. That can’t be right?!

Posted on 9th September, by Sara Thompson in blog. No Comments

Recruitment is often regarded as a costly, time consuming hassle. With the high recruitment agency fees and stress of meeting publication deadlines.. Never mind agreeing on the design and artwork for the actual ad.

So when we tell people about our free recruitment advertising service, they are instantly skeptical and quite rightly want to know the catch.

Well the only catch is that the publishers or job boards pay our fee for you. As a recognized advertising agency within the industry, we receive commission for every advert we book. So for the same price you would pay placing your advert directly, you get our recruitment service for free!

This free service includes negotiation and booking, advert design and artwork, an optional post box service for sensitive appointments and our vouchering service that checks your correct advert has appeared in the right place at …



Buy Yorkshire Winners: National Flexible’s Resealable Packaging Video

Posted on 13th August, by Sara Thompson in blog. No Comments

Business Web TV the video production division of Stuart Hirst, exhibited at the Yorkshire Mafia’s Buy Yorkshire Show back in April.

We ran a competition for one lucky business to win a free web video, all you had to do was enter your business card into our prize draw.

As announced previously the lucky winner was National Flexible; the UK’s largest distributor of polypropylene, laminates and special films.

After meeting with the Marketing Manager Andy Smith, he set out a brief:

To showcase the added value and latest developments of their latest range of easy-open and resealable packaging.

Before filming we created a suitable storyboard and script, to provide us with a clear vision in production.

Filming then took place on site at National Flexible’s headquarters in Bradford.

Once the scenes were shot, the video was edited in post production, using a voice over, background music and …



Charities need Online Videos

Posted on 8th April, by Sara Thompson in blog. No Comments

Marketing Week recently ran an article stating that charities were missing out on 665 million in donations each year; due to their lack of engagement with potential supporters.

Charities are failing to effectively evidence and explain how their donations are being used and the impact a small donation could have.

Digital platforms such as online video and social media are great methods to promote a charities cause. Online video and social media are highly shareable are relatively low-cost; however according to industry observers charities are failing to capitalise on these channels and engage with potential supporters. The Charities Aid Foundation found that donations fell 20 per cent last year, due to pressures on disposable income, highlighting the need for charities to do more to encourage donations.

Benefits of Online Video:

Last month YouTube found that 1 billion unique users were visiting the website every …


Why has Social Media been slow to take off in SMEs?

Posted on 21st September, by Mike in blog. No Comments

According to a recent widely reported survey by Business Network International (BNI) 75% of businesses owners had been put off by company’s miss-using social media sites such as Facebook and Twitter. This may go some way to explaining why many SME’s have been slow to adopt the medium for their own businesses.

I’ve lost count of the number of times senior executives in smaller companies have asked about social media only to dismiss it with a wave of the hand when I start to explain the basics. Of course they have HEARD of Facebook, but they would never actually USE it themselves.

So the first problem is simple ignorance, I don’t use it, I don’t understand it, therefore my company won’t use it. Things are changing but there still remains a hard core of individuals that will be the last to adopt.

A …


4G is here, how will your business embrace it?

Posted on 21st August, by Mike in blog. No Comments

Despite already being widespread across Germany and the US it finally appears that the UK will be dragged kicking and screaming into the realm of 4G that is expected to be with us in 2013. In fact Ofcom have announced that Everything Everywhere the owners of Orange and T-mobile have been given the go-ahead to use it’s existing bandwidth to launch this new high calibre service to its customers, which could be available as early as September 6th this year, although a firm date has yet to be announced.

This is much to the annoyance of it’s rival suppliers who are livid that Ofcom are allowing EE to gain this advantage in the market whilst they have to wait until next Spring for the Ofcom auction of the 4G Spectrum, and you can see why…

Recent figures from network provider Three stated …


Mobile-ising your marketing

Posted on 20th August, by Mike in blog. No Comments

Let me start by explaining something, up until very recently my girlfriend was convinced that if she ignored the advent and explosion of technology and communication (namely, the Internet, laptops and mobile devices), that it would all simply go away as quietly as Beta-max in the 80’s, and she would be left with the smug look of “I told you I’d never needed to learn how to attach a sodding image to an email”.

Don’t get me wrong, it is not as if she doesn’t have the intelligence to master any of these technologies, it’s just that she has never connected with them as a positive part of her life. Even on-line shopping was a fraught with rage and frustration as sessions timing out and poor payment gateways which fail to confirm clearly whether you have in fact purchased the product or not.

Unfortunately for her …