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Tag: advertising


Social Recruiting: Twitter Recruitment Tips

Posted on 10th January, by Sara Thompson in blog. No Comments

Social Recruiting

Tips to recruit with Twitter

As a Recruitment Advertising Agency we’re keen to stay ahead of the latest recruitment advertising trends and the adoption of social recruitment is only set to increase.

Twitter has over 500 million registered users, or in other words 500 million potential candidates. That’s a huge pool of people right at your fingertips and for free. So with that in mind surely there should be at least a couple of potential new recruits.

Twitter Recruitment: 5 Top Tips

1) Hashtags are a great way to source potential candidates; search hashtags related to your industry to find candidates and use hash tags such as #jobs #industrykeyword #location to enable candidates to find you.

2) Get savvy: Share posts in one simple click across all your social media accounts with tools like HootSuite and Tweet Deck.

3) Search …



Christmas.. The Season of Marketing!

Posted on 19th December, by Sara Thompson in blog. No Comments

The festive season is a Marketing extravaganza, with brands campaigns airing earlier and earlier each year, competing to have the most coveted Christmas campaign.

This year John Lewis and Sainsbury’s have certainly got people talking and tweeting with their story telling festive campaigns.

Using crowd sourced material Sainsbury’s have created an extremely authentic campaign that is refreshingly different to the traditional price-war supermarket adverts. ‘Christmas in a day’ is highly personable, showcasing the love, laughs, trials and tribulations of a British Christmas day, – with at least a couple of scenarios for everyone to relate to.

John Lewis take a totally different approach by utilising animation. ‘The Bare and the Hare’ advert only released last month, came in second place to Evian in YouTube’s advert leader board for favourite ad of the year 2013. The heart-warming campaign is centred on the idea of …



The XenonUltima Challenge 2013

Posted on 5th December, by Sara Thompson in blog. No Comments

Back in 2011 our client Ring Automotive asked us to design, create and promote a game for them to use on their Facebook page to celebrate the success of their xenonultima bulbs providing 120% more light on the road. And after a great response we have launched the competition again for 2013!

The game is a night time race where the more bonuses you collect, the better the bulb lighting becomes, improving visibility and ultimately the driving experience, enabling players to avoid obstacles and improve their lap time to make the leader board.

Those who reign supreme at the top of the leaderboard by 22nd December 2013 will win the following prizes:

1st: iPad mini

2nd: Xbox 360

3rd: iPod nano

4-10: Set of Xenon bulbs

The game is designed to be fun and enjoyable for everybody, so whether you fancy yourself as the next Lewis Hamilton …



A different type of Jobsite

Posted on 31st October, by Sara Thompson in blog. No Comments

Ever thought of advertising a job vacancy on Overlooked Talent? Have you even heard of the Overlooked Talent jobsite?

Overlooked Talent is a jobsite that assists offenders and ex-offenders in the recruitment process, helping them find and apply for employment.

The Overlooked Talent jobsite plays an active role in encouraging the recruitment of ex-offenders and matching them with employment opportunities. Overlooked Talent challenges the preconceptions many recruiters hold about these groups by breaking down the employment barriers that offenders currently face, by providing a platform for employers to have contact with ex-offenders.

A growing body of evidence suggests that employer discrimination is a key barrier contributing to the marginalisation of offenders in the labour market. There are 7.3 million people in England and Wales on the Home Office Offenders Index; a huge potential talent pool that is currently being overlooked by employers.

Overlooked Talent …



A FREE recruitment advertising service.. That can’t be right?!

Posted on 9th September, by Sara Thompson in blog. No Comments

Recruitment is often regarded as a costly, time consuming hassle. With the high recruitment agency fees and stress of meeting publication deadlines.. Never mind agreeing on the design and artwork for the actual ad.

So when we tell people about our free recruitment advertising service, they are instantly skeptical and quite rightly want to know the catch.

Well the only catch is that the publishers or job boards pay our fee for you. As a recognized advertising agency within the industry, we receive commission for every advert we book. So for the same price you would pay placing your advert directly, you get our recruitment service for free!

This free service includes negotiation and booking, advert design and artwork, an optional post box service for sensitive appointments and our vouchering service that checks your correct advert has appeared in the right place at …



Buy Yorkshire Winners: National Flexible’s Resealable Packaging Video

Posted on 13th August, by Sara Thompson in blog. No Comments

Business Web TV the video production division of Stuart Hirst, exhibited at the Yorkshire Mafia’s Buy Yorkshire Show back in April.

We ran a competition for one lucky business to win a free web video, all you had to do was enter your business card into our prize draw.

As announced previously the lucky winner was National Flexible; the UK’s largest distributor of polypropylene, laminates and special films.

After meeting with the Marketing Manager Andy Smith, he set out a brief:

To showcase the added value and latest developments of their latest range of easy-open and resealable packaging.

Before filming we created a suitable storyboard and script, to provide us with a clear vision in production.

Filming then took place on site at National Flexible’s headquarters in Bradford.

Once the scenes were shot, the video was edited in post production, using a voice over, background music and …



Top tips to Recruitment Job Board Success

Posted on 31st July, by Sara Thompson in blog. No Comments

At Stuart Hirst we have built long-established relationships with the leading national and specialist job boards, enabling us to secure the best deals and advertising space for our clients, aiding quality candidate attraction.

We can appreciate that Job Boards can be a minefield, with the many different categories to choose and forms to fill out, so to ease the pain we have listed our three top tips to job board success:

1) Choose Carefully

The quantity of applications will depend on what job boards you advertise on and the type of role you are recruiting for. It is the age old dilemma of quality vs quantity, general job boards are great for general roles, but if you are seeking a very specific skill set in a niche market, a specialist job board might be more suited. Media Research is key; Stuart …



5 New Content Ideas For Your B2B Business

Posted on 13th June, by Sara Thompson in blog. No Comments

Do you want to stay ahead of your competitors online? If your answer is yes, you need to be producing regular content for your website, blog and social media channels. Here are 5 easy steps that you can take to get started with this mammoth task:

 

1. Repurpose Past Work

The king of B2B content marketing strategies. Your business does produce content. Just not always for the purposes of online marketing. You need to think laterally here, come up with great ideas to repurpose existing media into new content for the web. Maybe you had some great graphics designed for a newspaper ad? Maybe you just gave a killer powerpoint presentation to a client? Or maybe you just submitted an article to an industry journal? Whatever you did, get it up online as quickly as possible. Use slideshare, social media or your …


Maximise Candidate Attraction with the perfect job advert

Posted on 4th June, by Sara Thompson in blog. No Comments

When trying to fill a new position, HR and recruitment professionals are likely to fall into one of two categories, either:

1) Attract too many unsuitable candidates

or

2) Struggle with a poor response rate and very few applications

To avoid this predicament it is essential to get your job advertisement right in the first place; saving lots of time and money.

Media Research:

You could design the most eye-catching, informative job advert ever, but if it isn’t displayed in the right medium for your target audience, they will never see it.

What media you use depends on the type of candidate you want to attract. For specialist technical roles, trade publications often work well, whereas a local paper tends to be more effective for low-skilled local roles, LinkedIn is effective to attract senior candidates that are not necessarily job seeking and the internet and social media …


Business Web TV – Buy Yorkshire Exhibition

Posted on 3rd May, by Sara Thompson in blog. No Comments

So last week the team and I at Business Web TV (the video production division of Stuart Hirst) attended our first exhibition at the Royal Armouries in Leeds; the Buy Yorkshire Conference and Exhibition presented by the Yorkshire Mafia.

Thank you to everyone that came and said hello, we were delighted at the positive response business video received and are excited to get working on some new creative video projects!

It was encouraging to hear that companies are really starting to think seriously about using video as part of their wider marketing strategy, eager to take advantage of the real business benefits of video such as increased SEO, enhanced customer engagement, brand awareness and most importantly more sales!

As many people will have noted there were many different fish bowls around the exhibition eager for business cards with the promise of a prize, …