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Tag: advertising agency


Social Recruiting: Twitter Recruitment Tips

Posted on 10th January, by Sara Thompson in blog. No Comments

Social Recruiting

Tips to recruit with Twitter

As a Recruitment Advertising Agency we’re keen to stay ahead of the latest recruitment advertising trends and the adoption of social recruitment is only set to increase.

Twitter has over 500 million registered users, or in other words 500 million potential candidates. That’s a huge pool of people right at your fingertips and for free. So with that in mind surely there should be at least a couple of potential new recruits.

Twitter Recruitment: 5 Top Tips

1) Hashtags are a great way to source potential candidates; search hashtags related to your industry to find candidates and use hash tags such as #jobs #industrykeyword #location to enable candidates to find you.

2) Get savvy: Share posts in one simple click across all your social media accounts with tools like HootSuite and Tweet Deck.

3) Search …



Christmas.. The Season of Marketing!

Posted on 19th December, by Sara Thompson in blog. No Comments

The festive season is a Marketing extravaganza, with brands campaigns airing earlier and earlier each year, competing to have the most coveted Christmas campaign.

This year John Lewis and Sainsbury’s have certainly got people talking and tweeting with their story telling festive campaigns.

Using crowd sourced material Sainsbury’s have created an extremely authentic campaign that is refreshingly different to the traditional price-war supermarket adverts. ‘Christmas in a day’ is highly personable, showcasing the love, laughs, trials and tribulations of a British Christmas day, – with at least a couple of scenarios for everyone to relate to.

John Lewis take a totally different approach by utilising animation. ‘The Bare and the Hare’ advert only released last month, came in second place to Evian in YouTube’s advert leader board for favourite ad of the year 2013. The heart-warming campaign is centred on the idea of …



The XenonUltima Challenge 2013

Posted on 5th December, by Sara Thompson in blog. No Comments

Back in 2011 our client Ring Automotive asked us to design, create and promote a game for them to use on their Facebook page to celebrate the success of their xenonultima bulbs providing 120% more light on the road. And after a great response we have launched the competition again for 2013!

The game is a night time race where the more bonuses you collect, the better the bulb lighting becomes, improving visibility and ultimately the driving experience, enabling players to avoid obstacles and improve their lap time to make the leader board.

Those who reign supreme at the top of the leaderboard by 22nd December 2013 will win the following prizes:

1st: iPad mini

2nd: Xbox 360

3rd: iPod nano

4-10: Set of Xenon bulbs

The game is designed to be fun and enjoyable for everybody, so whether you fancy yourself as the next Lewis Hamilton …



A different type of Jobsite

Posted on 31st October, by Sara Thompson in blog. No Comments

Ever thought of advertising a job vacancy on Overlooked Talent? Have you even heard of the Overlooked Talent jobsite?

Overlooked Talent is a jobsite that assists offenders and ex-offenders in the recruitment process, helping them find and apply for employment.

The Overlooked Talent jobsite plays an active role in encouraging the recruitment of ex-offenders and matching them with employment opportunities. Overlooked Talent challenges the preconceptions many recruiters hold about these groups by breaking down the employment barriers that offenders currently face, by providing a platform for employers to have contact with ex-offenders.

A growing body of evidence suggests that employer discrimination is a key barrier contributing to the marginalisation of offenders in the labour market. There are 7.3 million people in England and Wales on the Home Office Offenders Index; a huge potential talent pool that is currently being overlooked by employers.

Overlooked Talent …



Maximise Candidate Attraction with the perfect job advert

Posted on 4th June, by Sara Thompson in blog. No Comments

When trying to fill a new position, HR and recruitment professionals are likely to fall into one of two categories, either:

1) Attract too many unsuitable candidates

or

2) Struggle with a poor response rate and very few applications

To avoid this predicament it is essential to get your job advertisement right in the first place; saving lots of time and money.

Media Research:

You could design the most eye-catching, informative job advert ever, but if it isn’t displayed in the right medium for your target audience, they will never see it.

What media you use depends on the type of candidate you want to attract. For specialist technical roles, trade publications often work well, whereas a local paper tends to be more effective for low-skilled local roles, LinkedIn is effective to attract senior candidates that are not necessarily job seeking and the internet and social media …


A Client’s Guide to Video Production

Posted on 28th June, by Mike in blog. No Comments

Part One : Pre-Production

Domestic video cameras have been around since the early eighties, and we’ve all shot a video on our phone, so producing a video for your website is simple, right?

Well not really, having something that is high quality, engaging and gets across your key messages in the shortest possible time is not that easy. Here I’m going to give you a simple guide to planning and executing the perfect video project, whether you do it yourself, or employ professionals.

Planning is very important, time spent before the project starts will save time and money in the long run. There is a temptation to just start shooting everything thinking that it will all come together in post production, this never happens.

Process

The video production process is divided into three phases:

Pre-production: brief, budgeting, script, storyboard, casting, scheduling
Production: Video shoot, graphics design, gathering …