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Social Recruiting: Twitter Recruitment Tips

Posted on 10th January, by Sara Thompson in blog. No Comments

Social Recruiting

Tips to recruit with Twitter

As a Recruitment Advertising Agency we’re keen to stay ahead of the latest recruitment advertising trends and the adoption of social recruitment is only set to increase.

Twitter has over 500 million registered users, or in other words 500 million potential candidates. That’s a huge pool of people right at your fingertips and for free. So with that in mind surely there should be at least a couple of potential new recruits.

Twitter Recruitment: 5 Top Tips

1) Hashtags are a great way to source potential candidates; search hashtags related to your industry to find candidates and use hash tags such as #jobs #industrykeyword #location to enable candidates to find you.

2) Get savvy: Share posts in one simple click across all your social media accounts with tools like HootSuite and Tweet Deck.

3) Search …



Christmas.. The Season of Marketing!

Posted on 19th December, by Sara Thompson in blog. No Comments

The festive season is a Marketing extravaganza, with brands campaigns airing earlier and earlier each year, competing to have the most coveted Christmas campaign.

This year John Lewis and Sainsbury’s have certainly got people talking and tweeting with their story telling festive campaigns.

Using crowd sourced material Sainsbury’s have created an extremely authentic campaign that is refreshingly different to the traditional price-war supermarket adverts. ‘Christmas in a day’ is highly personable, showcasing the love, laughs, trials and tribulations of a British Christmas day, – with at least a couple of scenarios for everyone to relate to.

John Lewis take a totally different approach by utilising animation. ‘The Bare and the Hare’ advert only released last month, came in second place to Evian in YouTube’s advert leader board for favourite ad of the year 2013. The heart-warming campaign is centred on the idea of …



The XenonUltima Challenge 2013

Posted on 5th December, by Sara Thompson in blog. No Comments

Back in 2011 our client Ring Automotive asked us to design, create and promote a game for them to use on their Facebook page to celebrate the success of their xenonultima bulbs providing 120% more light on the road. And after a great response we have launched the competition again for 2013!

The game is a night time race where the more bonuses you collect, the better the bulb lighting becomes, improving visibility and ultimately the driving experience, enabling players to avoid obstacles and improve their lap time to make the leader board.

Those who reign supreme at the top of the leaderboard by 22nd December 2013 will win the following prizes:

1st: iPad mini

2nd: Xbox 360

3rd: iPod nano

4-10: Set of Xenon bulbs

The game is designed to be fun and enjoyable for everybody, so whether you fancy yourself as the next Lewis Hamilton …



A different type of Jobsite

Posted on 31st October, by Sara Thompson in blog. No Comments

Ever thought of advertising a job vacancy on Overlooked Talent? Have you even heard of the Overlooked Talent jobsite?

Overlooked Talent is a jobsite that assists offenders and ex-offenders in the recruitment process, helping them find and apply for employment.

The Overlooked Talent jobsite plays an active role in encouraging the recruitment of ex-offenders and matching them with employment opportunities. Overlooked Talent challenges the preconceptions many recruiters hold about these groups by breaking down the employment barriers that offenders currently face, by providing a platform for employers to have contact with ex-offenders.

A growing body of evidence suggests that employer discrimination is a key barrier contributing to the marginalisation of offenders in the labour market. There are 7.3 million people in England and Wales on the Home Office Offenders Index; a huge potential talent pool that is currently being overlooked by employers.

Overlooked Talent …



Why are more businesses changing the way they recruit?

Posted on 18th October, by Sara Thompson in blog. No Comments

So you’ve got a position to fill, maybe even several positions, and you have a dilemma how are you going to recruit and fill the posts if you can’t internally? What is the best way to recruit, saving both time and money? The traditional options tend to be the two extremes: The costly option of recruitment agencies or the time consuming alternative of recruiting solely in-house.

A recruitment agency will use their database and advertise and pre-screen candidates for you, providing you with their recommended shortlist, with the hope that one of the short-listed candidates will be right for your position; if using a reputable agency this is often an effective method but also very costly. Or there’s the DIY alternative, do all the recruitment yourself in house: Decide on a job spec, create an advert, choose the right media (local/national …



A FREE recruitment advertising service.. That can’t be right?!

Posted on 9th September, by Sara Thompson in blog. No Comments

Recruitment is often regarded as a costly, time consuming hassle. With the high recruitment agency fees and stress of meeting publication deadlines.. Never mind agreeing on the design and artwork for the actual ad.

So when we tell people about our free recruitment advertising service, they are instantly skeptical and quite rightly want to know the catch.

Well the only catch is that the publishers or job boards pay our fee for you. As a recognized advertising agency within the industry, we receive commission for every advert we book. So for the same price you would pay placing your advert directly, you get our recruitment service for free!

This free service includes negotiation and booking, advert design and artwork, an optional post box service for sensitive appointments and our vouchering service that checks your correct advert has appeared in the right place at …



Buy Yorkshire Winners: National Flexible’s Resealable Packaging Video

Posted on 13th August, by Sara Thompson in blog. No Comments

Business Web TV the video production division of Stuart Hirst, exhibited at the Yorkshire Mafia’s Buy Yorkshire Show back in April.

We ran a competition for one lucky business to win a free web video, all you had to do was enter your business card into our prize draw.

As announced previously the lucky winner was National Flexible; the UK’s largest distributor of polypropylene, laminates and special films.

After meeting with the Marketing Manager Andy Smith, he set out a brief:

To showcase the added value and latest developments of their latest range of easy-open and resealable packaging.

Before filming we created a suitable storyboard and script, to provide us with a clear vision in production.

Filming then took place on site at National Flexible’s headquarters in Bradford.

Once the scenes were shot, the video was edited in post production, using a voice over, background music and …



Top tips to Recruitment Job Board Success

Posted on 31st July, by Sara Thompson in blog. No Comments

At Stuart Hirst we have built long-established relationships with the leading national and specialist job boards, enabling us to secure the best deals and advertising space for our clients, aiding quality candidate attraction.

We can appreciate that Job Boards can be a minefield, with the many different categories to choose and forms to fill out, so to ease the pain we have listed our three top tips to job board success:

1) Choose Carefully

The quantity of applications will depend on what job boards you advertise on and the type of role you are recruiting for. It is the age old dilemma of quality vs quantity, general job boards are great for general roles, but if you are seeking a very specific skill set in a niche market, a specialist job board might be more suited. Media Research is key; Stuart …



Media Research = Quality Candidate Attraction

Posted on 12th June, by Sara Thompson in blog. No Comments

Jobs.ac.uk one of the leading international job boards recently undertook a survey into recruitment trends and the key findings are very much centred around advertising and marketing.

The survey identified candidate attraction and the lack of skilled/ quality candidates as the biggest challenge facing recruiters. This is nothing new and will always be a problem; as the best candidates are rarely actively looking for new opportunities, so how to find them?

Currently there is a lot of hype around LinkedIn, and don’t get me wrong used correctly, it is fantastic, but never forget good old fashioned media research. Thorough media research allows you to target candidates effectively, by identifying key trade publications and websites that your target audience is likely to read, without necessarily searching for a job.

The 2013 survey also identified Job Boards as the most effective recruitment tool, recognising sector …


Calling all Polish Builders

Posted on 28th May, by Mike in blog. No Comments

At a recent meeting a business associate of mine asked me why I thought he wasn’t getting many repeat visitors to his website and those that visited were not staying very long. After a few questions it became clear that he’d only spent a few hundred pounds on the website and it had been done by someone in Eastern Europe. The site looked okay and functioned faultlessly, the problem lay with the content.

The analogy I often use is that a website is like a garage you have built for your car, a fairly simple structure, walls, door, roof, perhaps a window, unfortunately no-one is really interested in your garage it is what you keep inside that they really want to see. Finding a reliable builder to knock together a garage for you is quite easy, you can even buy them …