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Tag: advertising agency leeds


Charities need Online Videos

Posted on 8th April, by Sara Thompson in blog. No Comments

Marketing Week recently ran an article stating that charities were missing out on 665 million in donations each year; due to their lack of engagement with potential supporters.

Charities are failing to effectively evidence and explain how their donations are being used and the impact a small donation could have.

Digital platforms such as online video and social media are great methods to promote a charities cause. Online video and social media are highly shareable are relatively low-cost; however according to industry observers charities are failing to capitalise on these channels and engage with potential supporters. The Charities Aid Foundation found that donations fell 20 per cent last year, due to pressures on disposable income, highlighting the need for charities to do more to encourage donations.

Benefits of Online Video:

Last month YouTube found that 1 billion unique users were visiting the website every …


Are Recruiters now Marketers?

Posted on 25th March, by Sara Thompson in blog. No Comments

Marketing seems to be becoming a more and more dominant aspect of recruitment, as organisations become more demanding and cautious when looking for the ‘perfect’ candidate. Generally recruitment agencies recruit for extremely specific positions, wanting particular technical skills/knowledge from a very specific industry, hence why the client is unable to recruit in-house; the reason for this? These candidates are in such high demand, they are not actively seeking work, so recruiters need to attract and find them. Recruitment consultants need to act like marketers- successfully seeking searching and attracting new talent; but how?

Marketing Skills that Recruiters Need:

Social Media, particularly LinkedIn is invaluable to recruiters, social media allows recruiters to access potential candidate information in regards to current or future roles. It is essential that recruiters understand how to effectively use and utilize digital, social technologies to communicate and attract desired …


Vine: Proving the Importance of Video

Posted on 18th March, by Sara Thompson in blog. No Comments

Vine is a new mobile video service developed by Twitter, Vine lets users capture and share short looping videos (6 seconds or less) inspiring creativity challenging users to create something short with impact. Vine has been designed to see and share life in motion, giving users the opportunity to share moments and content in unique ways.

The development of Vine illustrates the growing importance of Video both socially and as a marketing tool; a six second Video clip is highly portable and shareable and an excellent way to engage your audience and get people talking about your brand.

Video provides great opportunities for marketers and companies to show users short, easily-digestible content; that can be fun, experimental and innovative. To make Vine and other video platforms work it is important not to bore users with irrelevant, dull content. For further information on …


4G is here, how will your business embrace it?

Posted on 21st August, by Mike in blog. No Comments

Despite already being widespread across Germany and the US it finally appears that the UK will be dragged kicking and screaming into the realm of 4G that is expected to be with us in 2013. In fact Ofcom have announced that Everything Everywhere the owners of Orange and T-mobile have been given the go-ahead to use it’s existing bandwidth to launch this new high calibre service to its customers, which could be available as early as September 6th this year, although a firm date has yet to be announced.

This is much to the annoyance of it’s rival suppliers who are livid that Ofcom are allowing EE to gain this advantage in the market whilst they have to wait until next Spring for the Ofcom auction of the 4G Spectrum, and you can see why…

Recent figures from network provider Three stated …


Mobile-ising your marketing

Posted on 20th August, by Mike in blog. No Comments

Let me start by explaining something, up until very recently my girlfriend was convinced that if she ignored the advent and explosion of technology and communication (namely, the Internet, laptops and mobile devices), that it would all simply go away as quietly as Beta-max in the 80’s, and she would be left with the smug look of “I told you I’d never needed to learn how to attach a sodding image to an email”.

Don’t get me wrong, it is not as if she doesn’t have the intelligence to master any of these technologies, it’s just that she has never connected with them as a positive part of her life. Even on-line shopping was a fraught with rage and frustration as sessions timing out and poor payment gateways which fail to confirm clearly whether you have in fact purchased the product or not.

Unfortunately for her …


10 Hot Tips for Choosing an Advertising Agency

Posted on 10th August, by Mike in blog. No Comments

My career has been split roughly 50:50 – 15 years client side and 15 years in agencies and I like to think I’ve picked up a few things along the way. Here are my top tips.

Everyone likes lists, and they like it if there are 10 items on it, so here goes…

The People. Do you get on with the people in the agency, the ones you will be working with on a day to day basis? Are they genuinely interested in your business and industry? They may be award winning geniuses but if their attitude stinks and you don’t feel relaxed and confident dealing with them it will never work well.
The Size. Bigger agencies, by virtue of their sheer size will garner more awards and be experienced working in more industries and more media – but will they see YOU …


The Rise and Rise of the QR Code

Posted on 8th August, by Mike in blog. No Comments

The QR code, short for Quick Response Code, is a 2D barcode that was originally developed for use in manufacturing by the Japanese Denso company in the early 90’s. In the last 5 years its use in marketing as bloomed with the explosion in smart phone use.

The appeal of QR codes lies in their ability to link the printed or real world with the digital one, in an instant. Think of it as an alternative to typing in a URL, or text, or even the contents of a business card. Any smart phone, or tablet computer, with a camera and one of the many free Apps available is all you need.

Creating a QR code couldn’t be simpler, again there are a lot of free websites such as http://beqrious.com/qr-code-generator/ or http://www.qrstuff.com/ simply enter the website, or text and away you go!

Uses

Particularly …


Getting the Most out of Linked In

Posted on 19th June, by Mike in blog. No Comments

If you’re a professional person looking for connections or a person looking to find work in a certain field you probably will be using LinkedIn. The recruitment site now has millions of members and is probably the most popular professional site in the world. However, only a proportion of people use it to its full potential. So, we’ve compiled some tips to aid you make the most of LinkedIn.

Google

LinkedIn is highly favourable to Google’s search and so optimising your profile for the sort of work you do, will see you returned in search results. As a significant amount of recruiters will use Google to search for people, employees and suitable people for employees – apt profiles are a necessity. Updating and adding to your profile can see you returned in these results and provide innumerable more opportunities than you may …


Email Marketing (B2B)

Posted on 11th June, by Mike in blog. No Comments

According to the Royal Mail the recent price hike in postage is largely due to falling postal volumes, and of course the higher the price goes the more we switch away from the traditional letter! Even at its current level postage charges are very reasonable and compare favourably with other countries but if you are sending our large numbers of invoices, sales leaflets or catalogues the costs soon add up.

There are alternatives to Royal Mail, companies such as TNT and UKMail have offered a service for the business user for a number of years and with sufficient volumes saving of up to 30% are achievable. Royal Mail offers a range of packages including the excellent Door-to-Door service, great value if you want to target postcode zones, rather than named individuals. But the most commonly used alternative is of course email.

When …


The role of Websites in the age of Social Media

Posted on 9th March, by Mike in blog. No Comments

Here we are, finally managed to drag our own website into the 21st Century. Spending so much time working on client sites means you tend to neglect your own online presence, but what role does a website have today when Facebook, Twitter, et al are so popular?

We’ve noticed four trends in particular with websites over the past couple of years…

1. Site Shrinkage

After years growing wildly, for the first time sites are being pruned back. Our own site is 40% smaller than its predecessor, and we’re not alone. The practice of putting in everything plus the kitchen sink, just in case on the off-chance someone would like to download that old pdf that you found on your PC, is thankfully on the wane. There are many apocryphal examples of glaring errors on sites never spotted simply because no one has ventured …