Marketing Week recently ran an article stating that charities were missing out on 665 million in donations each year; due to their lack of engagement with potential supporters.
Charities are failing to effectively evidence and explain how their donations are being used and the impact a small donation could have.
Digital platforms such as online video and social media are great methods to promote a charities cause. Online video and social media are highly shareable are relatively low-cost; however according to industry observers charities are failing to capitalise on these channels and engage with potential supporters. The Charities Aid Foundation found that donations fell 20 per cent last year, due to pressures on disposable income, highlighting the need for charities to do more to encourage donations.
Benefits of Online Video:
Last month YouTube found that 1 billion unique users were visiting the website every …
Marketing seems to be becoming a more and more dominant aspect of recruitment, as organisations become more demanding and cautious when looking for the ‘perfect’ candidate. Generally recruitment agencies recruit for extremely specific positions, wanting particular technical skills/knowledge from a very specific industry, hence why the client is unable to recruit in-house; the reason for this? These candidates are in such high demand, they are not actively seeking work, so recruiters need to attract and find them. Recruitment consultants need to act like marketers- successfully seeking searching and attracting new talent; but how?
Marketing Skills that Recruiters Need:
Social Media, particularly LinkedIn is invaluable to recruiters, social media allows recruiters to access potential candidate information in regards to current or future roles. It is essential that recruiters understand how to effectively use and utilize digital, social technologies to communicate and attract desired …
Vine is a new mobile video service developed by Twitter, Vine lets users capture and share short looping videos (6 seconds or less) inspiring creativity challenging users to create something short with impact. Vine has been designed to see and share life in motion, giving users the opportunity to share moments and content in unique ways.
The development of Vine illustrates the growing importance of Video both socially and as a marketing tool; a six second Video clip is highly portable and shareable and an excellent way to engage your audience and get people talking about your brand.
Video provides great opportunities for marketers and companies to show users short, easily-digestible content; that can be fun, experimental and innovative. To make Vine and other video platforms work it is important not to bore users with irrelevant, dull content. For further information on …
I first noticed this phenomenon about five years ago when newspapers changed their policy of selling online advertising along-side their classified job ads, to making it compulsory – you want to place a job ad it had to go online as well. Clients initially railed at this – if they wanted to advertise a job online they would choose where and when, to be forced by the publishers was an outrage!
It was a brave move by the publishers but five years on it is accepted and works well. In my experience if you drill down through the applications you will find 50 – 70% will have come from the online listings rather than the newspaper, but who’s counting, the newspapers and the advertisers both seem happy.
Most advertisers are naturally conservative they like to work with just one medium at a …
According to a recent widely reported survey by Business Network International (BNI) 75% of businesses owners had been put off by company’s miss-using social media sites such as Facebook and Twitter. This may go some way to explaining why many SME’s have been slow to adopt the medium for their own businesses.
I’ve lost count of the number of times senior executives in smaller companies have asked about social media only to dismiss it with a wave of the hand when I start to explain the basics. Of course they have HEARD of Facebook, but they would never actually USE it themselves.
So the first problem is simple ignorance, I don’t use it, I don’t understand it, therefore my company won’t use it. Things are changing but there still remains a hard core of individuals that will be the last to adopt.