Five Reasons Why Business Videos Fail

I am often surprised when I hear about organisations that have tried video but consider it did not work for them. After a bit of digging it appears most had a poor…

Christmas.. The Season of Marketing!

The festive season is a Marketing extravaganza, with brands campaigns airing earlier and earlier each year, competing to have the most coveted Christmas campaign. This year John Lewis and Sainsbury’s have certainly…

Video’s Four Levels of Engagement

It is generally recognised these days that websites need to feature video, to help SEO, visitor engagement and increasingly for ease of use on tablets and smart phones. Based on my experience…