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5 New Content Ideas For Your B2B Business

Posted on 13th June, by Sara Thompson in blog. No Comments

Do you want to stay ahead of your competitors online? If your answer is yes, you need to be producing regular content for your website, blog and social media channels. Here are 5 easy steps that you can take to get started with this mammoth task:

 

1. Repurpose Past Work

The king of B2B content marketing strategies. Your business does produce content. Just not always for the purposes of online marketing. You need to think laterally here, come up with great ideas to repurpose existing media into new content for the web. Maybe you had some great graphics designed for a newspaper ad? Maybe you just gave a killer powerpoint presentation to a client? Or maybe you just submitted an article to an industry journal? Whatever you did, get it up online as quickly as possible. Use slideshare, social media or your …