Tag: business video
I am often surprised when I hear about organisations that have tried video but consider it did not work for them. After a bit of digging it appears most had a poor experience due to one or more of five things. Too find out what go to our sister website here. (http://www.businessweb.tv)
Business Web TV the video production division of Stuart Hirst, exhibited at the Yorkshire Mafia’s Buy Yorkshire Show back in April.
We ran a competition for one lucky business to win a free web video, all you had to do was enter your business card into our prize draw.
As announced previously the lucky winner was National Flexible; the UK’s largest distributor of polypropylene, laminates and special films.
After meeting with the Marketing Manager Andy Smith, he set out a brief:
To showcase the added value and latest developments of their latest range of easy-open and resealable packaging.
Before filming we created a suitable storyboard and script, to provide us with a clear vision in production.
Filming then took place on site at National Flexible’s headquarters in Bradford.
Once the scenes were shot, the video was edited in post production, using a voice over, background music and …
At a recent meeting a business associate of mine asked me why I thought he wasn’t getting many repeat visitors to his website and those that visited were not staying very long. After a few questions it became clear that he’d only spent a few hundred pounds on the website and it had been done by someone in Eastern Europe. The site looked okay and functioned faultlessly, the problem lay with the content.
The analogy I often use is that a website is like a garage you have built for your car, a fairly simple structure, walls, door, roof, perhaps a window, unfortunately no-one is really interested in your garage it is what you keep inside that they really want to see. Finding a reliable builder to knock together a garage for you is quite easy, you can even buy them …
It is generally recognised these days that websites need to feature video, to help SEO, visitor engagement and increasingly for ease of use on tablets and smart phones.
Based on my experience what is less well understood is the different roles video can play and the how this affects the levels of engagement.
I would say there are four distinct levels:
This is who we are
In its simplest form this is the corporate video, generally a mixture of people, products, services all mixed up with a few logos and building tours. A great start, but just that, a start. Useful if people do not know much about your organisation, could sit on your home page, will only be watched the once.
This is what we do
Now we are getting a bit more interesting, you might have one video per product/service category or …
So last week the team and I at Business Web TV (the video production division of Stuart Hirst) attended our first exhibition at the Royal Armouries in Leeds; the Buy Yorkshire Conference and Exhibition presented by the Yorkshire Mafia.
Thank you to everyone that came and said hello, we were delighted at the positive response business video received and are excited to get working on some new creative video projects!
It was encouraging to hear that companies are really starting to think seriously about using video as part of their wider marketing strategy, eager to take advantage of the real business benefits of video such as increased SEO, enhanced customer engagement, brand awareness and most importantly more sales!
As many people will have noted there were many different fish bowls around the exhibition eager for business cards with the promise of a prize, …
You can’t go a day without seeing a news article on the growing importance of social media, but how relevant is social media to recruitment?
Social media is becoming an increasingly dominant feature in company’s recruitment strategies. A survey conducted by XpertHR found that employers tend to use social media at the early, candidate attraction stage of recruitment, promoting themselves as an employer and developing their brand amongst job seekers, ultimately driving applicants to the organisations corporate careers website.
Social media has the potential to reach vast audiences at minimal costs; LinkedIn, Twitter and Facebook are identified as the three most popular social media sites for recruitment advertising, but in this over crowded, over informed market place, how do you stand out from the crowd?
Posting relevant, regular content is vital to engage interest, attract and ultimately retain followers, so why not …
Part One : Pre-Production
Domestic video cameras have been around since the early eighties, and we’ve all shot a video on our phone, so producing a video for your website is simple, right?
Well not really, having something that is high quality, engaging and gets across your key messages in the shortest possible time is not that easy. Here I’m going to give you a simple guide to planning and executing the perfect video project, whether you do it yourself, or employ professionals.
Planning is very important, time spent before the project starts will save time and money in the long run. There is a temptation to just start shooting everything thinking that it will all come together in post production, this never happens.
The video production process is divided into three phases:
Pre-production: brief, budgeting, script, storyboard, casting, scheduling
Production: Video shoot, graphics design, gathering …