Five Reasons Why Business Videos Fail

I am often surprised when I hear about organisations that have tried video but consider it did not work for them. After a bit of digging it appears most had a poor…

Calling all Polish Builders

At a recent meeting a business associate of mine asked me why I thought he wasn’t getting many repeat visitors to his website and those that visited were not staying very long.…

Video’s Four Levels of Engagement

It is generally recognised these days that websites need to feature video, to help SEO, visitor engagement and increasingly for ease of use on tablets and smart phones. Based on my experience…

A Client’s Guide to Video Production

Part One : Pre-Production Domestic video cameras have been around since the early eighties, and we’ve all shot a video on our phone, so producing a video for your website is simple,…