Access the true potential of your business

CALL US 01937 844105


Tag: content management


Why has Social Media been slow to take off in SMEs?

Posted on 21st September, by Mike in blog. No Comments

According to a recent widely reported survey by Business Network International (BNI) 75% of businesses owners had been put off by company’s miss-using social media sites such as Facebook and Twitter. This may go some way to explaining why many SME’s have been slow to adopt the medium for their own businesses.

I’ve lost count of the number of times senior executives in smaller companies have asked about social media only to dismiss it with a wave of the hand when I start to explain the basics. Of course they have HEARD of Facebook, but they would never actually USE it themselves.

So the first problem is simple ignorance, I don’t use it, I don’t understand it, therefore my company won’t use it. Things are changing but there still remains a hard core of individuals that will be the last to adopt.

A …


The role of Websites in the age of Social Media

Posted on 9th March, by Mike in blog. No Comments

Here we are, finally managed to drag our own website into the 21st Century. Spending so much time working on client sites means you tend to neglect your own online presence, but what role does a website have today when Facebook, Twitter, et al are so popular?

We’ve noticed four trends in particular with websites over the past couple of years…

1. Site Shrinkage

After years growing wildly, for the first time sites are being pruned back. Our own site is 40% smaller than its predecessor, and we’re not alone. The practice of putting in everything plus the kitchen sink, just in case on the off-chance someone would like to download that old pdf that you found on your PC, is thankfully on the wane. There are many apocryphal examples of glaring errors on sites never spotted simply because no one has ventured …