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Tag: direct mail


Are Recruiters now Marketers?

Posted on 25th March, by Sara Thompson in blog. No Comments

Marketing seems to be becoming a more and more dominant aspect of recruitment, as organisations become more demanding and cautious when looking for the ‘perfect’ candidate. Generally recruitment agencies recruit for extremely specific positions, wanting particular technical skills/knowledge from a very specific industry, hence why the client is unable to recruit in-house; the reason for this? These candidates are in such high demand, they are not actively seeking work, so recruiters need to attract and find them. Recruitment consultants need to act like marketers- successfully seeking searching and attracting new talent; but how?

Marketing Skills that Recruiters Need:

Social Media, particularly LinkedIn is invaluable to recruiters, social media allows recruiters to access potential candidate information in regards to current or future roles. It is essential that recruiters understand how to effectively use and utilize digital, social technologies to communicate and attract desired …


Email Marketing (B2B)

Posted on 11th June, by Mike in blog. No Comments

According to the Royal Mail the recent price hike in postage is largely due to falling postal volumes, and of course the higher the price goes the more we switch away from the traditional letter! Even at its current level postage charges are very reasonable and compare favourably with other countries but if you are sending our large numbers of invoices, sales leaflets or catalogues the costs soon add up.

There are alternatives to Royal Mail, companies such as TNT and UKMail have offered a service for the business user for a number of years and with sufficient volumes saving of up to 30% are achievable. Royal Mail offers a range of packages including the excellent Door-to-Door service, great value if you want to target postcode zones, rather than named individuals. But the most commonly used alternative is of course email.

When …