Back in 2011 our client Ring Automotive asked us to design, create and promote a game for them to use on their Facebook page to celebrate the success of their xenonultima bulbs providing 120% more light on the road. And after a great response we have launched the competition again for 2013!
The game is a night time race where the more bonuses you collect, the better the bulb lighting becomes, improving visibility and ultimately the driving experience, enabling players to avoid obstacles and improve their lap time to make the leader board.
Those who reign supreme at the top of the leaderboard by 22nd December 2013 will win the following prizes:
1st: iPad mini
2nd: Xbox 360
3rd: iPod nano
4-10: Set of Xenon bulbs
The game is designed to be fun and enjoyable for everybody, so whether you fancy yourself as the next Lewis Hamilton …
It is generally recognised these days that websites need to feature video, to help SEO, visitor engagement and increasingly for ease of use on tablets and smart phones.
Based on my experience what is less well understood is the different roles video can play and the how this affects the levels of engagement.
I would say there are four distinct levels:
This is who we are
In its simplest form this is the corporate video, generally a mixture of people, products, services all mixed up with a few logos and building tours. A great start, but just that, a start. Useful if people do not know much about your organisation, could sit on your home page, will only be watched the once.
This is what we do
Now we are getting a bit more interesting, you might have one video per product/service category or …
According to a recent widely reported survey by Business Network International (BNI) 75% of businesses owners had been put off by company’s miss-using social media sites such as Facebook and Twitter. This may go some way to explaining why many SME’s have been slow to adopt the medium for their own businesses.
I’ve lost count of the number of times senior executives in smaller companies have asked about social media only to dismiss it with a wave of the hand when I start to explain the basics. Of course they have HEARD of Facebook, but they would never actually USE it themselves.
So the first problem is simple ignorance, I don’t use it, I don’t understand it, therefore my company won’t use it. Things are changing but there still remains a hard core of individuals that will be the last to adopt.
Here we are, finally managed to drag our own website into the 21st Century. Spending so much time working on client sites means you tend to neglect your own online presence, but what role does a website have today when Facebook, Twitter, et al are so popular?
We’ve noticed four trends in particular with websites over the past couple of years…
1. Site Shrinkage
After years growing wildly, for the first time sites are being pruned back. Our own site is 40% smaller than its predecessor, and we’re not alone. The practice of putting in everything plus the kitchen sink, just in case on the off-chance someone would like to download that old pdf that you found on your PC, is thankfully on the wane. There are many apocryphal examples of glaring errors on sites never spotted simply because no one has ventured …