Marketing seems to be becoming a more and more dominant aspect of recruitment, as organisations become more demanding and cautious when looking for the ‘perfect’ candidate. Generally recruitment agencies recruit for extremely specific positions, wanting particular technical skills/knowledge from a very specific industry, hence why the client is unable to recruit in-house; the reason for this? These candidates are in such high demand, they are not actively seeking work, so recruiters need to attract and find them. Recruitment consultants need to act like marketers- successfully seeking searching and attracting new talent; but how?

Marketing Skills that Recruiters Need:

Social Media, particularly LinkedIn is invaluable to recruiters, social media allows recruiters to access potential candidate information in regards to current or future roles. It is essential that recruiters understand how to effectively use and utilize digital, social technologies to communicate and attract desired …

If you’re a professional person looking for connections or a person looking to find work in a certain field you probably will be using LinkedIn. The recruitment site now has millions of members and is probably the most popular professional site in the world. However, only a proportion of people use it to its full potential. So, we’ve compiled some tips to aid you make the most of LinkedIn.

Google

LinkedIn is highly favourable to Google’s search and so optimising your profile for the sort of work you do, will see you returned in search results. As a significant amount of recruiters will use Google to search for people, employees and suitable people for employees – apt profiles are a necessity. Updating and adding to your profile can see you returned in these results and provide innumerable more opportunities than you may …

Here we are, finally managed to drag our own website into the 21st Century. Spending so much time working on client sites means you tend to neglect your own online presence, but what role does a website have today when Facebook, Twitter, et al are so popular?

We’ve noticed four trends in particular with websites over the past couple of years…

1. Site Shrinkage

After years growing wildly, for the first time sites are being pruned back. Our own site is 40% smaller than its predecessor, and we’re not alone. The practice of putting in everything plus the kitchen sink, just in case on the off-chance someone would like to download that old pdf that you found on your PC, is thankfully on the wane. There are many apocryphal examples of glaring errors on sites never spotted simply because no one has ventured …