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Cross Platform Advertising and the Reluctant Advertiser

Posted on 20th November, by Mike in blog. No Comments

I first noticed this phenomenon about five years ago when newspapers changed their policy of selling online advertising along-side their classified job ads, to making it compulsory – you want to place a job ad it had to go online as well. Clients initially railed at this – if they wanted to advertise a job online they would choose where and when, to be forced by the publishers was an outrage!

It was a brave move by the publishers but five years on it is accepted and works well. In my experience if you drill down through the applications you will find 50 – 70% will have come from the online listings rather than the newspaper, but who’s counting, the newspapers and the advertisers both seem happy.

Most advertisers are naturally conservative they like to work with just one medium at a …