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Tag: mobile websites

Mobile-ising your marketing

Posted on 20th August, by Mike in blog. No Comments

Let me start by explaining something, up until very recently my girlfriend was convinced that if she ignored the advent and explosion of technology and communication (namely, the Internet, laptops and mobile devices), that it would all simply go away as quietly as Beta-max in the 80’s, and she would be left with the smug look of “I told you I’d never needed to learn how to attach a sodding image to an email”.

Don’t get me wrong, it is not as if she doesn’t have the intelligence to master any of these technologies, it’s just that she has never connected with them as a positive part of her life. Even on-line shopping was a fraught with rage and frustration as sessions timing out and poor payment gateways which fail to confirm clearly whether you have in fact purchased the product or not.

Unfortunately for her …