Tag: online video
So last week the team and I at Business Web TV (the video production division of Stuart Hirst) attended our first exhibition at the Royal Armouries in Leeds; the Buy Yorkshire Conference and Exhibition presented by the Yorkshire Mafia.
Thank you to everyone that came and said hello, we were delighted at the positive response business video received and are excited to get working on some new creative video projects!
It was encouraging to hear that companies are really starting to think seriously about using video as part of their wider marketing strategy, eager to take advantage of the real business benefits of video such as increased SEO, enhanced customer engagement, brand awareness and most importantly more sales!
As many people will have noted there were many different fish bowls around the exhibition eager for business cards with the promise of a prize, …
Marketing Week recently ran an article stating that charities were missing out on 665 million in donations each year; due to their lack of engagement with potential supporters.
Charities are failing to effectively evidence and explain how their donations are being used and the impact a small donation could have.
Digital platforms such as online video and social media are great methods to promote a charities cause. Online video and social media are highly shareable are relatively low-cost; however according to industry observers charities are failing to capitalise on these channels and engage with potential supporters. The Charities Aid Foundation found that donations fell 20 per cent last year, due to pressures on disposable income, highlighting the need for charities to do more to encourage donations.
Benefits of Online Video:
Last month YouTube found that 1 billion unique users were visiting the website every …