I sat down to write an article on ten things to look for when choosing and advertising agency but quite quickly realised there is a more fundamental question to be asked first – do I need an advertising agency, at all?

After all thanks to new technology and the Internet you can do so much advertising and marketing work yourself, or in house these days, especially as organisations like Google go to great lengths to provide you with the tools you might need, free of charge.

So why do organisations use advertising agencies?

Creativity

Probably the main reason people will quote for using an agency, it is also the main reason people change agencies. Of course there is no reason you can’t employ your own creative in house, but in my experience the very best creatives want to work in an agency environment where …