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Tag: save money on marketing


Why are more businesses changing the way they recruit?

Posted on 18th October, by Sara Thompson in blog. No Comments

So you’ve got a position to fill, maybe even several positions, and you have a dilemma how are you going to recruit and fill the posts if you can’t internally? What is the best way to recruit, saving both time and money? The traditional options tend to be the two extremes: The costly option of recruitment agencies or the time consuming alternative of recruiting solely in-house.

A recruitment agency will use their database and advertise and pre-screen candidates for you, providing you with their recommended shortlist, with the hope that one of the short-listed candidates will be right for your position; if using a reputable agency this is often an effective method but also very costly. Or there’s the DIY alternative, do all the recruitment yourself in house: Decide on a job spec, create an advert, choose the right media (local/national …



A FREE recruitment advertising service.. That can’t be right?!

Posted on 9th September, by Sara Thompson in blog. No Comments

Recruitment is often regarded as a costly, time consuming hassle. With the high recruitment agency fees and stress of meeting publication deadlines.. Never mind agreeing on the design and artwork for the actual ad.

So when we tell people about our free recruitment advertising service, they are instantly skeptical and quite rightly want to know the catch.

Well the only catch is that the publishers or job boards pay our fee for you. As a recognized advertising agency within the industry, we receive commission for every advert we book. So for the same price you would pay placing your advert directly, you get our recruitment service for free!

This free service includes negotiation and booking, advert design and artwork, an optional post box service for sensitive appointments and our vouchering service that checks your correct advert has appeared in the right place at …



4G is here, how will your business embrace it?

Posted on 21st August, by Mike in blog. No Comments

Despite already being widespread across Germany and the US it finally appears that the UK will be dragged kicking and screaming into the realm of 4G that is expected to be with us in 2013. In fact Ofcom have announced that Everything Everywhere the owners of Orange and T-mobile have been given the go-ahead to use it’s existing bandwidth to launch this new high calibre service to its customers, which could be available as early as September 6th this year, although a firm date has yet to be announced.

This is much to the annoyance of it’s rival suppliers who are livid that Ofcom are allowing EE to gain this advantage in the market whilst they have to wait until next Spring for the Ofcom auction of the 4G Spectrum, and you can see why…

Recent figures from network provider Three stated …


Email Marketing (B2B)

Posted on 11th June, by Mike in blog. No Comments

According to the Royal Mail the recent price hike in postage is largely due to falling postal volumes, and of course the higher the price goes the more we switch away from the traditional letter! Even at its current level postage charges are very reasonable and compare favourably with other countries but if you are sending our large numbers of invoices, sales leaflets or catalogues the costs soon add up.

There are alternatives to Royal Mail, companies such as TNT and UKMail have offered a service for the business user for a number of years and with sufficient volumes saving of up to 30% are achievable. Royal Mail offers a range of packages including the excellent Door-to-Door service, great value if you want to target postcode zones, rather than named individuals. But the most commonly used alternative is of course email.

When …


Do you need an advertising agency, at all?

Posted on 16th May, by Mike in blog. No Comments

I sat down to write an article on ten things to look for when choosing and advertising agency but quite quickly realised there is a more fundamental question to be asked first – do I need an advertising agency, at all?

After all thanks to new technology and the Internet you can do so much advertising and marketing work yourself, or in house these days, especially as organisations like Google go to great lengths to provide you with the tools you might need, free of charge.

So why do organisations use advertising agencies?

Creativity

Probably the main reason people will quote for using an agency, it is also the main reason people change agencies. Of course there is no reason you can’t employ your own creative in house, but in my experience the very best creatives want to work in an agency environment where …