According to a recent widely reported survey by Business Network International (BNI) 75% of businesses owners had been put off by company’s miss-using social media sites such as Facebook and Twitter. This may go some way to explaining why many SME’s have been slow to adopt the medium for their own businesses.
I’ve lost count of the number of times senior executives in smaller companies have asked about social media only to dismiss it with a wave of the hand when I start to explain the basics. Of course they have HEARD of Facebook, but they would never actually USE it themselves.
So the first problem is simple ignorance, I don’t use it, I don’t understand it, therefore my company won’t use it. Things are changing but there still remains a hard core of individuals that will be the last to adopt.