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Tag: social media


Social Recruiting: Twitter Recruitment Tips

Posted on 10th January, by Sara Thompson in blog. No Comments

Social Recruiting

Tips to recruit with Twitter

As a Recruitment Advertising Agency we’re keen to stay ahead of the latest recruitment advertising trends and the adoption of social recruitment is only set to increase.

Twitter has over 500 million registered users, or in other words 500 million potential candidates. That’s a huge pool of people right at your fingertips and for free. So with that in mind surely there should be at least a couple of potential new recruits.

Twitter Recruitment: 5 Top Tips

1) Hashtags are a great way to source potential candidates; search hashtags related to your industry to find candidates and use hash tags such as #jobs #industrykeyword #location to enable candidates to find you.

2) Get savvy: Share posts in one simple click across all your social media accounts with tools like HootSuite and Tweet Deck.

3) Search …



Five Reasons Why Business Videos Fail

Posted on 3rd January, by Mike in blog. No Comments

I am often surprised when I hear about organisations that have tried video but consider it did not work for them. After a bit of digging it appears most had a poor experience due to one or more of five things. Too find out what go to our sister website here. (http://www.businessweb.tv)


Christmas.. The Season of Marketing!

Posted on 19th December, by Sara Thompson in blog. No Comments

The festive season is a Marketing extravaganza, with brands campaigns airing earlier and earlier each year, competing to have the most coveted Christmas campaign.

This year John Lewis and Sainsbury’s have certainly got people talking and tweeting with their story telling festive campaigns.

Using crowd sourced material Sainsbury’s have created an extremely authentic campaign that is refreshingly different to the traditional price-war supermarket adverts. ‘Christmas in a day’ is highly personable, showcasing the love, laughs, trials and tribulations of a British Christmas day, – with at least a couple of scenarios for everyone to relate to.

John Lewis take a totally different approach by utilising animation. ‘The Bare and the Hare’ advert only released last month, came in second place to Evian in YouTube’s advert leader board for favourite ad of the year 2013. The heart-warming campaign is centred on the idea of …



The XenonUltima Challenge 2013

Posted on 5th December, by Sara Thompson in blog. No Comments

Back in 2011 our client Ring Automotive asked us to design, create and promote a game for them to use on their Facebook page to celebrate the success of their xenonultima bulbs providing 120% more light on the road. And after a great response we have launched the competition again for 2013!

The game is a night time race where the more bonuses you collect, the better the bulb lighting becomes, improving visibility and ultimately the driving experience, enabling players to avoid obstacles and improve their lap time to make the leader board.

Those who reign supreme at the top of the leaderboard by 22nd December 2013 will win the following prizes:

1st: iPad mini

2nd: Xbox 360

3rd: iPod nano

4-10: Set of Xenon bulbs

The game is designed to be fun and enjoyable for everybody, so whether you fancy yourself as the next Lewis Hamilton …



5 New Content Ideas For Your B2B Business

Posted on 13th June, by Sara Thompson in blog. No Comments

Do you want to stay ahead of your competitors online? If your answer is yes, you need to be producing regular content for your website, blog and social media channels. Here are 5 easy steps that you can take to get started with this mammoth task:

 

1. Repurpose Past Work

The king of B2B content marketing strategies. Your business does produce content. Just not always for the purposes of online marketing. You need to think laterally here, come up with great ideas to repurpose existing media into new content for the web. Maybe you had some great graphics designed for a newspaper ad? Maybe you just gave a killer powerpoint presentation to a client? Or maybe you just submitted an article to an industry journal? Whatever you did, get it up online as quickly as possible. Use slideshare, social media or your …


Media Research = Quality Candidate Attraction

Posted on 12th June, by Sara Thompson in blog. No Comments

Jobs.ac.uk one of the leading international job boards recently undertook a survey into recruitment trends and the key findings are very much centred around advertising and marketing.

The survey identified candidate attraction and the lack of skilled/ quality candidates as the biggest challenge facing recruiters. This is nothing new and will always be a problem; as the best candidates are rarely actively looking for new opportunities, so how to find them?

Currently there is a lot of hype around LinkedIn, and don’t get me wrong used correctly, it is fantastic, but never forget good old fashioned media research. Thorough media research allows you to target candidates effectively, by identifying key trade publications and websites that your target audience is likely to read, without necessarily searching for a job.

The 2013 survey also identified Job Boards as the most effective recruitment tool, recognising sector …


Maximise Candidate Attraction with the perfect job advert

Posted on 4th June, by Sara Thompson in blog. No Comments

When trying to fill a new position, HR and recruitment professionals are likely to fall into one of two categories, either:

1) Attract too many unsuitable candidates

or

2) Struggle with a poor response rate and very few applications

To avoid this predicament it is essential to get your job advertisement right in the first place; saving lots of time and money.

Media Research:

You could design the most eye-catching, informative job advert ever, but if it isn’t displayed in the right medium for your target audience, they will never see it.

What media you use depends on the type of candidate you want to attract. For specialist technical roles, trade publications often work well, whereas a local paper tends to be more effective for low-skilled local roles, LinkedIn is effective to attract senior candidates that are not necessarily job seeking and the internet and social media …


Video’s Four Levels of Engagement

Posted on 8th May, by Mike in blog. No Comments

It is generally recognised these days that websites need to feature video, to help SEO, visitor engagement and increasingly for ease of use on tablets and smart phones.

Based on my experience what is less well understood is the different roles video can play and the how this affects the levels of engagement.

I would say there are four distinct levels:

Level 1
This is who we are

In its simplest form this is the corporate video, generally a mixture of people, products, services all mixed up with a few logos and building tours. A great start, but just that, a start. Useful if people do not know much about your organisation, could sit on your home page, will only be watched the once.

Level 2
This is what we do

Now we are getting a bit more interesting, you might have one video per product/service category or …


Charities need Online Videos

Posted on 8th April, by Sara Thompson in blog. No Comments

Marketing Week recently ran an article stating that charities were missing out on 665 million in donations each year; due to their lack of engagement with potential supporters.

Charities are failing to effectively evidence and explain how their donations are being used and the impact a small donation could have.

Digital platforms such as online video and social media are great methods to promote a charities cause. Online video and social media are highly shareable are relatively low-cost; however according to industry observers charities are failing to capitalise on these channels and engage with potential supporters. The Charities Aid Foundation found that donations fell 20 per cent last year, due to pressures on disposable income, highlighting the need for charities to do more to encourage donations.

Benefits of Online Video:

Last month YouTube found that 1 billion unique users were visiting the website every …


Are Recruiters now Marketers?

Posted on 25th March, by Sara Thompson in blog. No Comments

Marketing seems to be becoming a more and more dominant aspect of recruitment, as organisations become more demanding and cautious when looking for the ‘perfect’ candidate. Generally recruitment agencies recruit for extremely specific positions, wanting particular technical skills/knowledge from a very specific industry, hence why the client is unable to recruit in-house; the reason for this? These candidates are in such high demand, they are not actively seeking work, so recruiters need to attract and find them. Recruitment consultants need to act like marketers- successfully seeking searching and attracting new talent; but how?

Marketing Skills that Recruiters Need:

Social Media, particularly LinkedIn is invaluable to recruiters, social media allows recruiters to access potential candidate information in regards to current or future roles. It is essential that recruiters understand how to effectively use and utilize digital, social technologies to communicate and attract desired …