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Tag: social media


Vine: Proving the Importance of Video

Posted on 18th March, by Sara Thompson in blog. No Comments

Vine is a new mobile video service developed by Twitter, Vine lets users capture and share short looping videos (6 seconds or less) inspiring creativity challenging users to create something short with impact. Vine has been designed to see and share life in motion, giving users the opportunity to share moments and content in unique ways.

The development of Vine illustrates the growing importance of Video both socially and as a marketing tool; a six second Video clip is highly portable and shareable and an excellent way to engage your audience and get people talking about your brand.

Video provides great opportunities for marketers and companies to show users short, easily-digestible content; that can be fun, experimental and innovative. To make Vine and other video platforms work it is important not to bore users with irrelevant, dull content. For further information on …


Social Media, Video and Recruitment

Posted on 11th March, by Sara Thompson in blog, Uncategorized. No Comments

You can’t go a day without seeing a news article on the growing importance of social media, but how relevant is social media to recruitment?

Social media is becoming an increasingly dominant feature in company’s recruitment strategies. A survey conducted by XpertHR found that employers tend to use social media at the early, candidate attraction stage of recruitment, promoting themselves as an employer and developing their brand amongst job seekers, ultimately driving applicants to the organisations corporate careers website.

Social media has the potential to reach vast audiences at minimal costs; LinkedIn, Twitter and Facebook are identified as the three most popular social media sites for recruitment advertising, but in this over crowded, over informed market place, how do you stand out from the crowd?

Posting relevant, regular content is vital to engage interest, attract and ultimately retain followers, so why not …


Cross Platform Advertising and the Reluctant Advertiser

Posted on 20th November, by Mike in blog. No Comments

I first noticed this phenomenon about five years ago when newspapers changed their policy of selling online advertising along-side their classified job ads, to making it compulsory – you want to place a job ad it had to go online as well. Clients initially railed at this – if they wanted to advertise a job online they would choose where and when, to be forced by the publishers was an outrage!

It was a brave move by the publishers but five years on it is accepted and works well. In my experience if you drill down through the applications you will find 50 – 70% will have come from the online listings rather than the newspaper, but who’s counting, the newspapers and the advertisers both seem happy.

Most advertisers are naturally conservative they like to work with just one medium at a …


Why has Social Media been slow to take off in SMEs?

Posted on 21st September, by Mike in blog. No Comments

According to a recent widely reported survey by Business Network International (BNI) 75% of businesses owners had been put off by company’s miss-using social media sites such as Facebook and Twitter. This may go some way to explaining why many SME’s have been slow to adopt the medium for their own businesses.

I’ve lost count of the number of times senior executives in smaller companies have asked about social media only to dismiss it with a wave of the hand when I start to explain the basics. Of course they have HEARD of Facebook, but they would never actually USE it themselves.

So the first problem is simple ignorance, I don’t use it, I don’t understand it, therefore my company won’t use it. Things are changing but there still remains a hard core of individuals that will be the last to adopt.

A …


Online Recruitment Isn’t Working

Posted on 21st August, by Mike in blog. No Comments

Having worked in recruitment advertising for nearly 20 years I have been in the vanguard of most recruitment innovations as they have come along and I have some shocking news to report, one of them, online recruitment, is not working and the situation is getting worse.

Fifteen years ago if you were an employer and you wanted to recruit a new member of staff your choices were limited, mainly to which newspaper you advertised in – the local paper for junior and blue collar staff and the national broadsheets for senior execs or field based staff. There were also a range of well-read technical, trade and professional titles that targeted specific professions. At the time these publications enjoyed a virtual monopoly (either geographical or functional), so it was an expensive exercise, discounts or special deals were the things of dreams and …


Getting the Most out of Linked In

Posted on 19th June, by Mike in blog. No Comments

If you’re a professional person looking for connections or a person looking to find work in a certain field you probably will be using LinkedIn. The recruitment site now has millions of members and is probably the most popular professional site in the world. However, only a proportion of people use it to its full potential. So, we’ve compiled some tips to aid you make the most of LinkedIn.

Google

LinkedIn is highly favourable to Google’s search and so optimising your profile for the sort of work you do, will see you returned in search results. As a significant amount of recruiters will use Google to search for people, employees and suitable people for employees – apt profiles are a necessity. Updating and adding to your profile can see you returned in these results and provide innumerable more opportunities than you may …


The role of Websites in the age of Social Media

Posted on 9th March, by Mike in blog. No Comments

Here we are, finally managed to drag our own website into the 21st Century. Spending so much time working on client sites means you tend to neglect your own online presence, but what role does a website have today when Facebook, Twitter, et al are so popular?

We’ve noticed four trends in particular with websites over the past couple of years…

1. Site Shrinkage

After years growing wildly, for the first time sites are being pruned back. Our own site is 40% smaller than its predecessor, and we’re not alone. The practice of putting in everything plus the kitchen sink, just in case on the off-chance someone would like to download that old pdf that you found on your PC, is thankfully on the wane. There are many apocryphal examples of glaring errors on sites never spotted simply because no one has ventured …