Tag: video production
The festive season is a Marketing extravaganza, with brands campaigns airing earlier and earlier each year, competing to have the most coveted Christmas campaign.
This year John Lewis and Sainsbury’s have certainly got people talking and tweeting with their story telling festive campaigns.
Using crowd sourced material Sainsbury’s have created an extremely authentic campaign that is refreshingly different to the traditional price-war supermarket adverts. ‘Christmas in a day’ is highly personable, showcasing the love, laughs, trials and tribulations of a British Christmas day, – with at least a couple of scenarios for everyone to relate to.
John Lewis take a totally different approach by utilising animation. ‘The Bare and the Hare’ advert only released last month, came in second place to Evian in YouTube’s advert leader board for favourite ad of the year 2013. The heart-warming campaign is centred on the idea of …
So last week the team and I at Business Web TV (the video production division of Stuart Hirst) attended our first exhibition at the Royal Armouries in Leeds; the Buy Yorkshire Conference and Exhibition presented by the Yorkshire Mafia.
Thank you to everyone that came and said hello, we were delighted at the positive response business video received and are excited to get working on some new creative video projects!
It was encouraging to hear that companies are really starting to think seriously about using video as part of their wider marketing strategy, eager to take advantage of the real business benefits of video such as increased SEO, enhanced customer engagement, brand awareness and most importantly more sales!
As many people will have noted there were many different fish bowls around the exhibition eager for business cards with the promise of a prize, …