Tag: video production Leeds
I am often surprised when I hear about organisations that have tried video but consider it did not work for them. After a bit of digging it appears most had a poor experience due to one or more of five things. Too find out what go to our sister website here. (http://www.businessweb.tv)
The festive season is a Marketing extravaganza, with brands campaigns airing earlier and earlier each year, competing to have the most coveted Christmas campaign.
This year John Lewis and Sainsbury’s have certainly got people talking and tweeting with their story telling festive campaigns.
Using crowd sourced material Sainsbury’s have created an extremely authentic campaign that is refreshingly different to the traditional price-war supermarket adverts. ‘Christmas in a day’ is highly personable, showcasing the love, laughs, trials and tribulations of a British Christmas day, – with at least a couple of scenarios for everyone to relate to.
John Lewis take a totally different approach by utilising animation. ‘The Bare and the Hare’ advert only released last month, came in second place to Evian in YouTube’s advert leader board for favourite ad of the year 2013. The heart-warming campaign is centred on the idea of …
Business Web TV the video production division of Stuart Hirst, exhibited at the Yorkshire Mafia’s Buy Yorkshire Show back in April.
We ran a competition for one lucky business to win a free web video, all you had to do was enter your business card into our prize draw.
As announced previously the lucky winner was National Flexible; the UK’s largest distributor of polypropylene, laminates and special films.
After meeting with the Marketing Manager Andy Smith, he set out a brief:
To showcase the added value and latest developments of their latest range of easy-open and resealable packaging.
Before filming we created a suitable storyboard and script, to provide us with a clear vision in production.
Filming then took place on site at National Flexible’s headquarters in Bradford.
Once the scenes were shot, the video was edited in post production, using a voice over, background music and …
It is generally recognised these days that websites need to feature video, to help SEO, visitor engagement and increasingly for ease of use on tablets and smart phones.
Based on my experience what is less well understood is the different roles video can play and the how this affects the levels of engagement.
I would say there are four distinct levels:
This is who we are
In its simplest form this is the corporate video, generally a mixture of people, products, services all mixed up with a few logos and building tours. A great start, but just that, a start. Useful if people do not know much about your organisation, could sit on your home page, will only be watched the once.
This is what we do
Now we are getting a bit more interesting, you might have one video per product/service category or …
So last week the team and I at Business Web TV (the video production division of Stuart Hirst) attended our first exhibition at the Royal Armouries in Leeds; the Buy Yorkshire Conference and Exhibition presented by the Yorkshire Mafia.
Thank you to everyone that came and said hello, we were delighted at the positive response business video received and are excited to get working on some new creative video projects!
It was encouraging to hear that companies are really starting to think seriously about using video as part of their wider marketing strategy, eager to take advantage of the real business benefits of video such as increased SEO, enhanced customer engagement, brand awareness and most importantly more sales!
As many people will have noted there were many different fish bowls around the exhibition eager for business cards with the promise of a prize, …
Marketing Week recently ran an article stating that charities were missing out on 665 million in donations each year; due to their lack of engagement with potential supporters.
Charities are failing to effectively evidence and explain how their donations are being used and the impact a small donation could have.
Digital platforms such as online video and social media are great methods to promote a charities cause. Online video and social media are highly shareable are relatively low-cost; however according to industry observers charities are failing to capitalise on these channels and engage with potential supporters. The Charities Aid Foundation found that donations fell 20 per cent last year, due to pressures on disposable income, highlighting the need for charities to do more to encourage donations.
Benefits of Online Video:
Last month YouTube found that 1 billion unique users were visiting the website every …
Vine is a new mobile video service developed by Twitter, Vine lets users capture and share short looping videos (6 seconds or less) inspiring creativity challenging users to create something short with impact. Vine has been designed to see and share life in motion, giving users the opportunity to share moments and content in unique ways.
The development of Vine illustrates the growing importance of Video both socially and as a marketing tool; a six second Video clip is highly portable and shareable and an excellent way to engage your audience and get people talking about your brand.
Video provides great opportunities for marketers and companies to show users short, easily-digestible content; that can be fun, experimental and innovative. To make Vine and other video platforms work it is important not to bore users with irrelevant, dull content. For further information on …
You can’t go a day without seeing a news article on the growing importance of social media, but how relevant is social media to recruitment?
Social media is becoming an increasingly dominant feature in company’s recruitment strategies. A survey conducted by XpertHR found that employers tend to use social media at the early, candidate attraction stage of recruitment, promoting themselves as an employer and developing their brand amongst job seekers, ultimately driving applicants to the organisations corporate careers website.
Social media has the potential to reach vast audiences at minimal costs; LinkedIn, Twitter and Facebook are identified as the three most popular social media sites for recruitment advertising, but in this over crowded, over informed market place, how do you stand out from the crowd?
Posting relevant, regular content is vital to engage interest, attract and ultimately retain followers, so why not …
I first noticed this phenomenon about five years ago when newspapers changed their policy of selling online advertising along-side their classified job ads, to making it compulsory – you want to place a job ad it had to go online as well. Clients initially railed at this – if they wanted to advertise a job online they would choose where and when, to be forced by the publishers was an outrage!
It was a brave move by the publishers but five years on it is accepted and works well. In my experience if you drill down through the applications you will find 50 – 70% will have come from the online listings rather than the newspaper, but who’s counting, the newspapers and the advertisers both seem happy.
Most advertisers are naturally conservative they like to work with just one medium at a …
My career has been split roughly 50:50 – 15 years client side and 15 years in agencies and I like to think I’ve picked up a few things along the way. Here are my top tips.
Everyone likes lists, and they like it if there are 10 items on it, so here goes…
The People. Do you get on with the people in the agency, the ones you will be working with on a day to day basis? Are they genuinely interested in your business and industry? They may be award winning geniuses but if their attitude stinks and you don’t feel relaxed and confident dealing with them it will never work well.
The Size. Bigger agencies, by virtue of their sheer size will garner more awards and be experienced working in more industries and more media – but will they see YOU …