Tag: website video
Business Web TV the video production division of Stuart Hirst, exhibited at the Yorkshire Mafia’s Buy Yorkshire Show back in April.
We ran a competition for one lucky business to win a free web video, all you had to do was enter your business card into our prize draw.
As announced previously the lucky winner was National Flexible; the UK’s largest distributor of polypropylene, laminates and special films.
After meeting with the Marketing Manager Andy Smith, he set out a brief:
To showcase the added value and latest developments of their latest range of easy-open and resealable packaging.
Before filming we created a suitable storyboard and script, to provide us with a clear vision in production.
Filming then took place on site at National Flexible’s headquarters in Bradford.
Once the scenes were shot, the video was edited in post production, using a voice over, background music and …
At a recent meeting a business associate of mine asked me why I thought he wasn’t getting many repeat visitors to his website and those that visited were not staying very long. After a few questions it became clear that he’d only spent a few hundred pounds on the website and it had been done by someone in Eastern Europe. The site looked okay and functioned faultlessly, the problem lay with the content.
The analogy I often use is that a website is like a garage you have built for your car, a fairly simple structure, walls, door, roof, perhaps a window, unfortunately no-one is really interested in your garage it is what you keep inside that they really want to see. Finding a reliable builder to knock together a garage for you is quite easy, you can even buy them …
It is generally recognised these days that websites need to feature video, to help SEO, visitor engagement and increasingly for ease of use on tablets and smart phones.
Based on my experience what is less well understood is the different roles video can play and the how this affects the levels of engagement.
I would say there are four distinct levels:
This is who we are
In its simplest form this is the corporate video, generally a mixture of people, products, services all mixed up with a few logos and building tours. A great start, but just that, a start. Useful if people do not know much about your organisation, could sit on your home page, will only be watched the once.
This is what we do
Now we are getting a bit more interesting, you might have one video per product/service category or …
So last week the team and I at Business Web TV (the video production division of Stuart Hirst) attended our first exhibition at the Royal Armouries in Leeds; the Buy Yorkshire Conference and Exhibition presented by the Yorkshire Mafia.
Thank you to everyone that came and said hello, we were delighted at the positive response business video received and are excited to get working on some new creative video projects!
It was encouraging to hear that companies are really starting to think seriously about using video as part of their wider marketing strategy, eager to take advantage of the real business benefits of video such as increased SEO, enhanced customer engagement, brand awareness and most importantly more sales!
As many people will have noted there were many different fish bowls around the exhibition eager for business cards with the promise of a prize, …
Marketing Week recently ran an article stating that charities were missing out on 665 million in donations each year; due to their lack of engagement with potential supporters.
Charities are failing to effectively evidence and explain how their donations are being used and the impact a small donation could have.
Digital platforms such as online video and social media are great methods to promote a charities cause. Online video and social media are highly shareable are relatively low-cost; however according to industry observers charities are failing to capitalise on these channels and engage with potential supporters. The Charities Aid Foundation found that donations fell 20 per cent last year, due to pressures on disposable income, highlighting the need for charities to do more to encourage donations.
Benefits of Online Video:
Last month YouTube found that 1 billion unique users were visiting the website every …
Vine is a new mobile video service developed by Twitter, Vine lets users capture and share short looping videos (6 seconds or less) inspiring creativity challenging users to create something short with impact. Vine has been designed to see and share life in motion, giving users the opportunity to share moments and content in unique ways.
The development of Vine illustrates the growing importance of Video both socially and as a marketing tool; a six second Video clip is highly portable and shareable and an excellent way to engage your audience and get people talking about your brand.
Video provides great opportunities for marketers and companies to show users short, easily-digestible content; that can be fun, experimental and innovative. To make Vine and other video platforms work it is important not to bore users with irrelevant, dull content. For further information on …
I first noticed this phenomenon about five years ago when newspapers changed their policy of selling online advertising along-side their classified job ads, to making it compulsory – you want to place a job ad it had to go online as well. Clients initially railed at this – if they wanted to advertise a job online they would choose where and when, to be forced by the publishers was an outrage!
It was a brave move by the publishers but five years on it is accepted and works well. In my experience if you drill down through the applications you will find 50 – 70% will have come from the online listings rather than the newspaper, but who’s counting, the newspapers and the advertisers both seem happy.
Most advertisers are naturally conservative they like to work with just one medium at a …
Despite already being widespread across Germany and the US it finally appears that the UK will be dragged kicking and screaming into the realm of 4G that is expected to be with us in 2013. In fact Ofcom have announced that Everything Everywhere the owners of Orange and T-mobile have been given the go-ahead to use it’s existing bandwidth to launch this new high calibre service to its customers, which could be available as early as September 6th this year, although a firm date has yet to be announced.
This is much to the annoyance of it’s rival suppliers who are livid that Ofcom are allowing EE to gain this advantage in the market whilst they have to wait until next Spring for the Ofcom auction of the 4G Spectrum, and you can see why…
Recent figures from network provider Three stated …
Here we are, finally managed to drag our own website into the 21st Century. Spending so much time working on client sites means you tend to neglect your own online presence, but what role does a website have today when Facebook, Twitter, et al are so popular?
We’ve noticed four trends in particular with websites over the past couple of years…
1. Site Shrinkage
After years growing wildly, for the first time sites are being pruned back. Our own site is 40% smaller than its predecessor, and we’re not alone. The practice of putting in everything plus the kitchen sink, just in case on the off-chance someone would like to download that old pdf that you found on your PC, is thankfully on the wane. There are many apocryphal examples of glaring errors on sites never spotted simply because no one has ventured …