Designing and producing effective printed media is invaluable in supporting the marketing activities of your business. The tangible physical and tactile qualities of effective print will provide a sense of legitimacy and credibility for any organisation.
Printed stationery and marketing materials bring together your brand identity, boosting brand recognition, enabling you to reach niche audiences.
Despite the relentless rise of online media, research has shown time and again that consumers are considerably more engaged when reading printed materials than online. That research found that 91% of consumers preferred to receive their information in print form, compared to 9% who chose digital.
Printed materials are far more likely to be kept, re-read and remembered compared to the same information and images offered in a digital format, which can be easily misplaced in the competitive online landscape.